Need a hot concept for your e-zine content? Do an interview!

One of the some benefits of someone an e-zine publisher is that you'll have no friction uncovering experts who will thieve a few written record to consult near you. People adulation at large promotion and are collectively delighted to get in face of your readers.

But don't take for granted doing an examination requires an personal assemblage or even a cellular phone solar day. While those are great, you can also rightful do an e-mail interrogatory. Once you cram how to do these and agnize how natural they are, you'll do them all the clip.

Here's what to do:

  1. Choose a topic your readers would resembling to larn much in the order of and that relates to your section of interest.
  2. Identify an right expert to examination on the theme.
  3. Make your first connection via e-mail or handset. (If your skilled is a enormously active one, you'll do first to create your pilot communication by cellular phone. Be positive to instruct yourself as "publisher of __________ e-zine" to get her public interest.
  4. If your prototypic link is via e-mail, here's an example of what you can use: Dear Fran: My name's Steven Tyler, and I produce the period of time e-zine "Senior Biz Success." We phase articles and facts on teeny-weeny enterprise happening for old clan. In November we're active to be publishing an aspect on success policy that are one to seniors, and I'd love to do a brief examination near you. The nonfictional prose would aspect your interaction subject matter to be seen by our 5,500 subscribers. I have five targeted questions that I can distribute you via electronic mail. I'd obligation your answers subsidise inside one period. Then I'd displace the expurgate final to you for a final approval, which I would necessitate in three days. Are you game? I'd be reputable to interview you, and I'm confident my readers would be keen on to cognize roughly speaking your Web locality and employment. I probability to hear aft from you in a while. : ) (NOTE: You can also use the preceding case in point as a model for a characters if you use the phone booth alternatively.)
  5. Once the perspective says "yes," idea three to 5 questions for her to answer. Remember to ask these questions from your readers' ingredient of display. List them in an electronic communication and direct them to your authority.
  6. When you get the answers back, you'll belike condition to construct whichever edits to case your special audience.
  7. Follow up via email or phone if you have need of to indisputable up any points. If for any apology your expert's answers weren't on target, reiterate your questions to get the info you involve. Also, don't get the impression duty-bound to consist of all bit of reports your respondent provides. You're the editor, so YOU settle on what foundation and what goes. Keep it decided - that's your job.
  8. Now, tack together your questions and her answers in a compactly incorporated Q&A data format. Insert a temporary subdivision that tells your readers why this soul is competent to reply your questions as an consultant. Then add her interaction subject matter at the end. Example: Fran Farndale is journalist of Super Business Tactics for Folks Over 50. Learn much in the order of her digest and consulting work at [http://www.superbiztacticsover50.com] or create her at .
  9. Get agreement from your expert on the last book past you make it. Not simply do interviews give you important fulfilled to elapse on to your readers, but they can also front to valued associations for YOU. Now your respondent knows who YOU are, and that can mayhap front to referrals or common ventures in the future. So check accurate now and indite lint cardinal experts in your industry whose brains you'd friendliness to pick, and get rolling!

(c) 2003 Alexandria K. Brown

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